LA CAVE À VIN BY LIDL

LA CAVE À VIN BY LIDL

The distribution company Lidl launched its pop-up Wine Cellar in Paris, in Le Marais, in a space by Storefront. Lidl wanted to promote its high-end wines through a 10-day short-term space just in time for Wine Fair 2018 and ahead of its website launch.

“By opening “Cave à Vin Lidl”, the brand wanted to get closer to the concept of being a wine merchant. The aim was for customers to discover a selection of wines from our Wine Fair as well as our premium offer, the ‘Sélection du Caviste’, which presents the whole year on the shelf. For customers  who want it, a home delivery service by electric scooter was also offered in Paris to offer maximum comfort of purchase.”

SCOPE: Concept development, Space planning, 2D architectural plan, 3D Renders, Interior design, Environmental branding, Bespoke furniture design

CLIENT: LIDL

DESIGNED WITH: TWBA/Auditoire