Blue skies research (also called blue sky science) is scientific research in domains where “real-world” applications are not immediately apparent. It has been defined as “research without a specific goal”and “curiosity-driven science.
This technique applied to market gives the ability to anticipate tendencies by the observation and the analysis of the contemporary general facts and events happening in our world.
It gives the lines through where the society and the people behaviors probably will go in future.
In 2008 Flocdesign developed an huge Blue Sky research that results in a 4 volumes books. Nothing more that this work gives us an open tool and a complete view on our society.
CLIENT: The Brand Unioin